Cosmo Pools had a functional website and a decent budget for Google Ads but was seeing poor results. Their ads weren’t driving serious sales leads, and their website lacked clear CTAs, leading to high ad spend with minimal return.

Our approach was to implement changes in two phases:

Phase One
We strengthened the website by adding effective CTAs and structured their Google Ads campaign to focus solely on high-value sales leads. By incorporating Google conversion tracking, we removed unnecessary actions from being counted as conversions and focused on forms for serious inquiries. We also simplified the quotation request forms and displayed basic pool pricing to filter out non-serious leads.

Phase Two
After seeing initial success, we built a fully automated quotation system that allowed the business owner to focus on serious buyers. The system streamlined lead management, helping handle the influx of inquiries.

In Phase One, using the same ad budget, the number of leads skyrocketed from 12 to over 500 leads per month. The surge in leads overwhelmed the business owner, requiring a temporary budget reduction. After automating the quotation system, Cosmo Pools saw sustained growth, handling over 500 leads per month, each receiving a professional, automated quote.