Crafting Highly Effective Offer Messaging
- What problems do you solve?
- Why should they care?
- Where’s your proof?
- Your clients’ likes and dislikes
- Top features and benefits
- Your clients’ beliefs
During the initial Discovery Phase of your website we go well beyond the basics of website design. We need to delve deeply into the world of marketing, sales and advertising through the utilisation of our Offer Messaging Workbook.
The Offer Messaging Workbook included below is a document that we work through with you. It helps us develop a powerful basis for creating website copy and content that drives the success of your business. Before we even consider the design of your website, it is vital that we have a thorough understanding of your business, your objectives and how to create content that is persuasive to your target market.
Explore The Offer Messaging WorkbookOffer Messaging Workbook
This workbook is normally completed by Lightning Digital during an in-person or telephonic consultation.