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Outsource: How a Website Overhaul Automated CV Management and Boosted Business Leads

total business transformation

Outsource, a staffing and recruitment firm, struggled with a website that generated no business leads and an inefficient manual CV processing system. We transformed their site into a powerful lead generator and recruitment tool by implementing strong calls to action, developing engaging content, and introducing a custom CV management system for job seekers. This overhaul automated CV management, streamlined candidate tracking, and enabled Outsource to generate regular B2B leads, turning their website into a vital asset for their business.

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Problem

Outsource, a staffing and recruitment firm, was facing two major challenges: their website wasn’t generating business leads, and the manual processing of CVs submitted for job vacancies was inefficient, requiring staff to print and manage CVs individually.

Solution

We overhauled the website to serve as both a lead generator and an efficient recruitment tool:

First, we rebuilt the website with strong CTAs that encouraged potential clients to get in touch. We also developed all of the website’s content, using client-provided images for authenticity. The highlight of the redevelopment was a custom CV management system that allowed job seekers to create and manage their profiles directly on the website. Bad candidates could now be blacklisted easily, and high-quality candidates became simpler to track and engage with.

Results

Outsource saw significant improvements across the board:

  • CV management was now automated.
  • High-quality candidates were easier to filter and respond to.
  • The website now generates regular B2B leads, compared to zero leads previously.

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