Based on our conversation with Claudine, Cronje, and Vannessa, we understand that you would like to redevelop the Outsource Retail website and create a search-based advertising campaign to target potential clients throughout South Africa.

Current Shortcomings

• Your current website does not adequately represent the professional nature of your business, and prospective clients are left confused about what you can do for them.
• Contacting a relevant person via your website is not simple nor intuitive.
• Job applications can be significantly improved.
• There is no organic search engine optimisation.
• There is currently no paid search advertising.
• There is no clear “Call to Action” and users are not guided through any conversion strategy. 

Our Gameplan

1. Website redesign to better reflect the status and credibility of your business
2. Website content creation. We will work through our Offer Messaging Workbook for each of your important service pages. This will help us connect with your potential clients in a way that builds your authority and connects their needs with your service features and benefits. 
3. Create strong and compelling Calls to Action. 
4. Build high-conversion lead generation forms. Calls to action generally move a prospect towards a lead generation form. The structure and design of these forms massively influence whether or not a person completes the form.
5. Develop a Job Application Portal. We will move your job application process beyond the current email system to a far more functional system that allows applicants to manage their own profiles and for in-house recruiters to find and manage applications effectively.
6. Search-based advertising. We will create and manage your paid search advertising campaigns to maximise your advertising investment.

At Lightning Digital, we believe your website is much more than just an online presence. It is the engine of business growth—your primary digital marketing asset, your top sales tool, and your leading digital brand awareness platform.

We encourage you to think differently about web design. It’s important to distinguish the art from the science of web design. At Lightning Digital, we excel in both. We don’t just create visually appealing websites; we are committed to developing your website to drive rapid business growth through meticulous planning, consultation, and skill development.

Our approach to web design involves:

• Structuring your site for optimal organization and visibility, ensuring it achieves top rankings on Google and other search engines to attract significant traffic.
• Crafting your message with precision so your site sells effectively on autopilot, around the clock.
• Developing a visual design that not only communicates trust and authority but also significantly elevates your brand.
• Creating a user experience tailored to drive visitors to take the actions you desire, whether it’s making a call, sending an email, or making a purchase directly.

In essence, we engineer your website to be a central online marketing hub that positions you to dominate your market. Understanding our process, the expertise it requires, and what you’re investing in will set the stage for the type of return on investment (ROI) you can expect.

Our foundation is built on understanding, planning, and expert execution. We’re excited to bring your digital vision to life with a website that not only meets but exceeds your strategic goals.

Every successful website begins with our comprehensive Discovery phase. This initial stage involves meticulous keyword and competitor research, market analysis, and, if applicable, a full SEO audit of your existing site

We also offer a full-day onsite consult to better understand your processes and how we can effectively integrate your website. Interacting with salespeople and sitting in on sales calls gives us real-world insights that are impossible to achieve in any other way.

The insights gained here ensure your website is strategically crafted to meet and exceed your business goals.

We use insights from the Discovery process to create a visual sitemap for your new website. This ensures that every page of your website has a purpose; all possibilities for ranking are uncovered and planned for; and that there’s a clear roadmap for future growth.

Planning out this site architecture is important for SEO and User Experience and should be done prior to design or development.

Many freelancers and agencies don’t design a proper site architecture, which is a costly mistake in time, money, and lost opportunity. We ensure that your site has the proper roadmap before we start building.

Since every website has a unique goal and every page of a website serves a different purpose, each page requires a unique layout and content structure.

Ensuring pages are intuitively laid out to make it easy for visitors to consume, navigate, and comprehend the content requires a lot of experience and expertise. This is called UX Design—designing the user experience as they navigate through the website.

Effective UX design can more than double or triple your website’s conversion rate, slash your website’s bounce rate (the percentage of people who leave after viewing only one page), and make visitors more likely to return in the future.

The wireframes we generate during the UX phase are like blueprints for a house. They’re critical to the initial website prototype design and for communicating the UX to the development team so we can build your site correctly and efficiently.

Copywriting is the art of writing persuasive marketing and promotional content that motivates people to take some form of action, such as making a purchase, clicking on a link, calling a phone number, or scheduling a consultation.

A page on a business website typically has anywhere from 500 to 5000 words of written content that persuades the visitor to take a specic action. This content is arguably the most important part of the site because it’s directly responsible for generating conversions.

Content is also one of the most difcult aspects of creating an effective website. Someone has to determine what that content is going to say and then physically write it while keeping both SEO and sales conversion in mind.

Since your website’s copy can make or break the website’s effectiveness (and timeline if it’s not delivered on time), it’s a good idea to have it professionally written by our writing team.

UI (User Interface) Design is the process of making a website visually appealing while ensuring that it matches the brand’s essence.

This is the step that most people think of when they think of “web design.” As you can see, though, it’s only one small step in the process of creating an effective website.

For most projects, we don’t have to design every single page. Instead, our design team designs the Home Page, navigation, footer, dynamic templates, and a “UI Style Guide” that governs the look and feel of all the core elements of your website.

These prototypes, combined with the UX wireframes, are all the development team needs to build the website.

Once you approve the visual design of your new website, it is sent to our development team, which constructs and codes it while making sure it is responsive (meaning it looks great and functions perfectly on every device).

When developers have proper wireframes, a professional design to work from, and professionally written copy, development is extremely fast, smooth, and efficient.

Most of the big issues that occur during the website development process occur when the previous steps of UX Design, UI Design, Copywriting, etc., are skipped, neglected, or attempted simultaneously.

By following our process, we ensure that every project is delivered on time and on budget every time.

As development is being finished, the process of testing and optimisation should begin.

Our development team will test your new website in all major browsers, devices, and screen sizes. Additionally, we’ll ensure that all images are appropriately sized and optimized, that the code is as clean and efficient as possible, and that all the technical SEO requirements are implemented.

Once testing and optimisation are complete, we will launch the site on your domain so it’s live to the public. This will conclude “phase one” of your project, at which point we will begin the Website Management and marketing phase.

An effective business website is a living, breathing thing. Successful companies with successful websites don’t take a “set it and forget it” approach. They know their website will only work when they follow a consistent marketing & development roadmap.

Some of our ongoing services include content marketing, SEO (ongoing research, the re-optimisation of existing pages, the production of new long-tail pages, content marketing, digital PR, and so on), and digital advertising (usually with Pay Per Click (PPC) campaigns).

Additionally, websites require ongoing hosting, basic maintenance, & security monitoring, which must be done by trusted professionals.

A website without an active management and marketing roadmap is dying a slow death. Competitive businesses will easily outrank and outperform your site if it isn’t actively managed, which is why actively managing your website is part of our long-term commitment to each and every client we work with.

We structure most management and marketing campaigns as annual campaigns since the strategies and tactics require a long-term effort.