eCommerce Quote: Azile Gcaleka
Created for Azile Gcaleka from Online Part Sales
This proposal covers the creation of a sophisticated and highly customisable eCommerce website.
This proposal and quotation have been created after carefully considering your goals and needs. You are entering a competitive niche, and it is important to stand out from the crowd. As a new online business, building brand awareness while simultaneously driving qualified contacts and sales through your website is important.
Our 26 years of experience selling high-ticket items online puts us in great stead to help you sell tractor parts online.
We will focus on search engine marketing to target people already in the market for your product. Social media marketing will build brand awareness and stimulate an interest in your product. A full e-commerce store will focus on online sales, lead generation and automated follow-up. Everything we do is integrated to maximise your online success.
This proposal details all of your options and can be implemented immediately or in phases.
Key Performance Indicators
Our most important KPI will be online sales. Further KPI targets can be discussed and targeted per your requirements.
Online success is a team effort. Lightning Digital is your online marketing partner and everything we do is based on your specific requirements.
Initial Website Set-up and Development
Website Development
Your website will be developed using the WordPress content management system. WordPress powers 43% of the internet ensuring that your website is secure and customisable. It can also be managed by yourself or any competent website specialist.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a specialised service that ensures your website performs well on organic (free) search results. It is a highly involved service that involves both on-site and off-site optimization, and results take between three and six months to show. This service is totally optional and will not impact paid search campaigns.
Monthly Maintenance and Marketing Services
Paid Search and Website Maintenance
Our search engine based marketing packages all include website maintenance focused on keeping all your WordPress systems and plugins up-to-date and your content relevant and effective. Search management focuses on driving paid traffic to your website and converting it into solid contacts and sales.
Complete statistics and conversion tracking are included in both packages.
Your monthly ad spend is separate from any service fees.
Social Media Management
Social media provides a fantastic opportunity for people to learn about your products and services from within networks like Facebook and Instagram. People expect to be able to follow you social media and that provides an opportunity to keep prospects updated, interetsted and engaged with your brand. Paid advertising makes it possible for us to target specefic groups of people to introduce them to something exciting that they may not have known about before.
Payment Terms
Development and Setup Fees
Website Development
- 50% of total website development fees payable with order: R
- 40% payable on completion of: home page design and layout, single product page, product list page and one sub-page design. R
- 10% due on completion of the website and before launch: R
Monthly Fees
Search Engine and Social Media Fees
All monthly fees are payable before the 1st of each month and are payable in advance. A great deal of setup work is included in the first two months so upfront payment is essential.