H2O Tanker Services
Created for Frik and Yvonne from H2O Tanker Services
The following proposal is focused on helping you achieve maximum exposure through social media and search engine marketing and convert that exposure into real-world contacts and sales via a carefully crafted landing page.
This proposal and quotation have been created after carefully considering your goals and needs. Our search term research shows that you are entering a competitive niche market, so a well-implemented campaign is vital.
Our 26 years of experience selling high-ticket items online puts us in an excellent position to help you achieve your goals.
We will focus on search engine marketing to target people already in the market for your product. Social media marketing will build brand awareness and stimulate an interest, especially focused on seasonal demand and requirements. Everything we do is integrated to maximise your online success.
This proposal details many options and can be implemented immediately or in phases.
Key Performance Indicators
Our most important KPIs will include social media reach, interactions and qualified contacts.
Online success is a team effort. Lightning Digital is your online marketing partner and everything we do is based on your specific requirements.
Initial Website Set-up and Development
Automated Quotes and Follow-up
The automation of your quotation and sales follow-up emails can be incredibly important when dealing with a large number of sales leads. Our paid search campaigns can create up to 500 sales leads per month, depending on the industry, and it is impossible to create a professional quotation and maintain personal contact with all of these people. By automating the quotation and email follow-up processes, we ensure that no sales lead falls through the cracks.
Monthly Maintenance and Marketing Services
Paid Search and Website Maintenance
Search management focuses on driving paid traffic to your website and converting it into solid contacts and sales.
Complete statistics and conversion tracking are included in both packages.
Your monthly ad spend is separate from any service fees.
Search Terms Research
Area: Gauteng
We have researched various search terms that will be important to you. The following two charts and a table show the frequency and seasonality of these specific terms in your particular geographic area, helping us focus on your most important terms and phrases.
Something important to note: Google considers tank and tanker to be the same. In other words, the result for water tanker is interesting but probably a combination of people looking to store water in what they call a tank and people wanting water delivered via a tanker. Jojo is also a highly searched term. It may be an interesting addition to your business to offer temporary storage via bladders and permanent storage using tanks supplied or sold by yourselves.
Average Monthly Searches
Search Term Competition
| Keyword | Competition | Low Bid | High Bid |
|---|
Searches By Month
Social Media Management
Social media provides a fantastic opportunity for people to learn about your products and services from within networks like Facebook and Instagram. People expect to be able to follow you social media and that provides an opportunity to keep prospects updated, interetsted and engaged with your brand. Paid advertising makes it possible for us to target specefic groups of people to introduce them to something exciting that they may not have known about before.
