Paid Search Marketing Proposal For Progress Group
Created for Louis Vorster from Progress Group
The following proposal is focused on helping you achieve maximum exposure through social media and search engine marketing and convert that exposure into real-world contacts and sales via your carefully crafted website.
This proposal and quotation have been created after carefully considering your goals and needs.
Our 26 years of experience selling high-ticket items online puts us in great stead to help you sell your fireplaces and baais online.
We will focus on search engine marketing to target people already in the market for your products while focusing on the Western and Eastern Cape areas. Social media marketing will build brand awareness and stimulate an interest in your products.
Your full e-commerce store will focus on online sales, lead generation and automated follow-up. Everything we do is integrated to maximise your online success.
This proposal details your options and can be implemented immediately or in phases.
Key Performance Indicators
Our most important KPIs will include social media reach, interactions, qualified contacts and online sales
Online success is a team effort. Lightning Digital is your online marketing partner and everything we do is based on your specific requirements.
Initial Website Set-up and Development
Website Development
Your website has been developed using the WordPress content management system. WordPress powers 43% of the internet ensuring that your website is secure and customisable. The following plugins are needed to launch a strong paid search campaign.
Monthly Maintenance and Marketing Services
Paid Search and Website Maintenance
Our search engine based marketing packages all include website maintenance focused on keeping all your WordPress systems and plugins up-to-date and your content relevant and effective. Search management focuses on driving paid traffic to your website and converting it into solid contacts and sales.
Complete statistics and conversion tracking are included in both packages.
Your monthly ad spend is separate from any service fees.
Social Media Management
Social media provides a fantastic opportunity for people to learn about your products and services from within networks like Facebook and Instagram. People expect to be able to follow you social media and that provides an opportunity to keep prospects updated, interetsted and engaged with your brand. Paid advertising makes it possible for us to target specefic groups of people to introduce them to something exciting that they may not have known about before.
