Smart Fuel All-Inclusive Online Marketing
Created for Neal Singh from Smart Fuel
The following proposal is focused on helping you achieve maximum exposure through social media and search engine marketing and to convert that exposure into real-world contacts and sales via your carefully crafted website.
After meeting with you and carefully studying your current website and social media presence, we have prepared a comprehensive proposal to generate exposure and build your business. We believe in a results-targeted approach with measurable goals and regular reporting.
We are your online marketing team. We don’t wait for your instructions to update your website and post to your social media. We collaborate with you, devise a strategy and implement that strategy.
We then analyse results, provide feedback through monthly reporting and tweak our approach. Together, we grow your business by utilising the knowledge and experience of both your team and ours.
Key Performance Indicators
Our most important KPIs will include social media reach, interactions, qualified contacts and new customers generated.
Online success is a team effort. Lightning Digital is your online marketing partner and everything we do is based on your specific requirements.
Initial Website Set-up and Development
Website Development
Your current website has been built using the Wix platform. Wix provides an easy way to develop websites but a Wix website is very hard to customise. Customisation is vital to grabbing attention and creating contacts. We strongly recommend redeveloping you website using WordPress. WordPress powers 43% of the internet ensuring that your website is secure and customisable. It gives us the ability to implement any strategic changes and updates to your website and to maximise the conversion rate of website visitors to contacts and from contacts to customers.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a specialised service that ensures your website performs well on organic (free) search results. It is a highly involved service that involves both on-site and off-site optimization, and results take between three and six months to show.
Monthly Maintenance and Marketing Services
Paid Search and Website Maintenance
Our search engine based marketing packages all include website maintenance focused on keeping all your WordPress systems and plugins up-to-date and your content relevant and effective. Search management focuses on driving paid traffic to your website and converting it into solid contacts and sales.
Complete statistics and conversion tracking are included in both packages.
Your monthly ad spend is separate from any service fees.
Social Media Management
Social media provides a fantastic opportunity for people to learn about your products and services from within networks like Facebook and Instagram. People expect to be able to follow you social media and that provides an opportunity to keep prospects updated, interetsted and engaged with your brand. Paid advertising makes it possible for us to target specefic groups of people to introduce them to something exciting that they may not have known about before.
Payment Terms
Development and Setup Fees
Website Development
- 50% of total website development fees payable with order: R
- 40% payable on completion of: home page design and layout, single product page, product list page and one sub-page design. R
- 10% due on completion of the website and before launch: R
Monthly Fees
Search Engine and Social Media Fees
All monthly fees are payable before the 1st of each month and are payable in advance. A great deal of setup work is included in the first two months so upfront payment is essential.