Smart Fuel had no sales leads coming through their website, even after a redesign a year prior. As a business operating in a niche, high-value industry, they were missing critical opportunities to connect with potential clients online.

Our approach was to implement changes in two phases:

Phase One
We developed a separate landing page under a different URL to target specific customer types, focusing our efforts on a Google Ads campaign. Conversion tracking was introduced to monitor campaign performance accurately.

Phase Two
We redeveloped the main website, placing strong CTAs to better capture the attention of visitors. We revamped all the content, making it more engaging and easy to navigate. Once the new site was live, we refocused the Google Ads campaign to direct traffic to the updated website.

Smart Fuel’s lead generation increased from zero to an average of 24 high-quality B2B leads per month, all within their highly specific, high-value market. The improved website and targeted ads attracted the right clientele, transforming their sales process.