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Dear Cronje

Thank you for taking the time to speak with me. I wanted to follow up with a project proposal based on our conversation.

This proposal covers high-level strategy, provides more details about our process, and includes a detailed Statement of Work that lists all deliverables for each phase of the project.

You’ll also find a cost breakdown, payment structure, and timeline.

I realise this is your first time with us, so I want to ensure you’re completely comfortable before we proceed with the next steps. Please review this document thoroughly and let me know if you have any questions.

If I don’t hear anything, I’ll follow up later in the week to gather your thoughts. My contact information is listed below.

Thanks for taking the time to consider our proposal!

Sincerely

Roger Lightening
Lightning Digital Marketing Solutions
roger@lightningdigital.co.za
076 542 4011

Executive Summary

Based on our conversation we understand that you would like to redevelop the Van Zyl’s Incorporated website to better represent your company and  target potential clients throughout South Africa.

Current Shortcomings

  • Your current website does not adequately represent the professional nature of your business.
  • The newsfeed area is not working properly and is underutilised
  • There is no organic search engine optimisation.
  • There is no clear “Call to Action” and users are not guided through any conversion strategy.
  • Information on the website is very clunky, hard to read and poorly structured

Our Gameplan

To remedy this, Lightning Digital proposes the following solutions to meet your needs:

  1. Website redesign to better reflect the status and credibility of your business
  2. Website content creation. We will work through our Offer Messaging Workbook for each of your important service pages. This will help us connect with your potential clients in a way that builds your authority and connects their needs with your service features and benefits. 
  3. Create strong and compelling Calls to Action. 
  4. Build high-conversion lead generation forms. Calls to action generally move a prospect towards a lead generation form. The structure and design of these forms massively influence whether or not a person completes the form.
  5. Organic Search Engine Optimisation. We will develop all content with a focus on organic search engine results.

This marketing proposal and the requested deliverables are based on our brief conversation and our evaluation of this work with our team, expertise, and software tools. 

Why Us

At Lightning Digital, we believe your website is much more than just an online presence. It is the engine of business growth—your primary digital marketing asset, your top sales tool, and your leading digital brand awareness platform.

We encourage you to think differently about web design. It’s important to distinguish the art from the science of web design. At Lightning Digital, we excel in both. We don’t just create visually appealing websites; we are committed to developing your website to drive rapid business growth through meticulous planning, consultation, and skill development.

Our approach to web design involves:

  • Structuring your site for optimal organization and visibility, ensuring it achieves top rankings on Google and other search engines to attract significant traffic.
  • Crafting your message with precision so your site sells effectively on autopilot, around the clock.
  • Developing a visual design that not only communicates trust and authority but also significantly elevates your brand.
  • Creating a user experience tailored to drive visitors to take the actions you desire, whether it’s making a call, sending an email, or making a purchase directly.

In essence, we engineer your website to be a central online marketing hub that positions you to dominate your market. Understanding our process, the expertise it requires, and what you’re investing in will set the stage for the type of return on investment (ROI) you can expect.

Our foundation is built on understanding, planning, and expert execution. We’re excited to bring your digital vision to life with a website that not only meets but exceeds your strategic goals.

Proposed Site Architecture

I have spent a lot of time looking at local and global leaders in your field. Based on your current website, our discussions and information gathered during my research I propose the above structure.

Demo Area

I have added blocks below to demonstrate how we can use dynamic data to add better functionality to your website. We have the following content types:

  1. Key People
  2. Expertise
  3. Offices
  4. News Items

We can link your key people to specific expertise and offices, and we can link each news item to specific expertise relevant to that item. This way, we can cross-reference information so that website visitors can easily contact relevant people based on the news item and/or expertise needed. This also assists in better search engine visibility and a better user experience. 

 

Who We Are

leadership

In this area, we focus on your key team members. Each person can have a profile page, but the details can also be viewed from a pop-up window by clicking on their profile. Users can quickly assess your team and how they match their own requirements.

Business Expertise

Each area of business expertise can be listed in the grid below. If more details are needed, we can add a link to the details page for each area. We can link each key person to specific expertise. That way, users can see not only what your company specialises in but also the specialists concerned.

Call to action

News Article Example

The goal of the new news area is to make better use of your news flashes. Prospective clients can connect directly with experts in the area covered by the specific news item.

Expertise #5 Specialist

Nomsa Dlamini

Senior Partner

This is where we highlight how this person's experience, qualifications, expertise and credibility will benefit their businesses.

Contact Specialist

News Item 1

Expertise: Expertise #5

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Project Costs

Costs for each set of deliverables for this project is listed below.
NameCost
Website Redesign4000
Content Creation3000
Dynamic Content Setup4000
Form Creation
Form development and implementation
2000
Total13000

Payment Options

Costs for each set of deliverables for this project is listed below.
WebsiteMonthlyTotal
Single Payment (Save 10%)11700
Two Monthly Payments (Standard)650013000
Four Monthly Payments (Extended)357514300

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