Our Website Development Process
what to expect
At Lightning Digital, we believe your website is much more than just an online presence. It is the engine of business growth—your primary digital marketing asset, your top sales tool, and your leading digital brand awareness platform.
We encourage you to think differently about web design. It's important to distinguish the art from the science of web design. At Lightning Digital, we excel in both. We don’t just create visually appealing websites; we are committed to developing your website to drive rapid business growth through meticulous planning, consultation, and skill development.
Our approach to web design involves:
- Structuring your site for optimal organization and visibility, ensuring it achieves top rankings on Google and other search engines to attract significant traffic.
- Crafting your message with precision so your site sells effectively on autopilot, around the clock.
- Developing a visual design that not only communicates trust and authority but also significantly elevates your brand.
- Creating a user experience tailored to drive visitors to take the actions you desire, whether it’s making a call, sending an email, or making a purchase directly.
In essence, we engineer your website to be a central online marketing hub that positions you to dominate your market. Understanding our process, the expertise it requires, and what you’re investing in will set the stage for the type of return on investment (ROI) you can expect.
Our foundation is built on understanding, planning, and expert execution. We’re excited to bring your digital vision to life with a website that not only meets but exceeds your strategic goals.
your prooven pathway to success
An Introduction To Our Process
Our process aims to help you identify opportunities that you may not know exist and develop a website that helps you dominate your marketplace.
- Step 1
Discovery Phase: Laying the Foundation
Every successful website begins with our comprehensive Discovery phase. This initial stage involves meticulous keyword and competitor research, market analysis, and, if applicable, a full SEO audit of your existing site. We also offer a full-day onsite consult to better understand your processes and how we can effectively integrate your website. Interacting with salespeople and sitting in on sales calls gives us real-world insights that are impossible to achieve in any other way. The insights gained here ensure your website is strategically crafted to meet and exceed your business goals.
- Step 2
Site Architecture: Planning for Purpose and Growth
In the Site Architecture phase at Lightning Digital, we translate the insights from the Discovery phase into a structured visual sitemap. This ensures every page of your website serves a strategic purpose, maximizing SEO potential and user experience. This careful planning is crucial for laying the groundwork for your website's long-term success and scalability.
- Step 3
UX Design: Enhancing User Experience
The UX Design phase focuses on creating intuitive and engaging user experiences. Each page is meticulously designed to guide visitors effortlessly towards their goals, enhancing interaction and conversion rates. Our expertly crafted wireframes serve as blueprints, ensuring every aspect of the website is optimized for user satisfaction and business outcomes.
- Step 4
Outlining & Copywriting
In the Outlining & Copywriting phase, we transform strategic insights into engaging and compelling content. Our expert writers craft persuasive copy that not only enhances SEO but also drives conversions. Every word is meticulously chosen to ensure your message resonates deeply with your audience, motivating them to take action.
- Step 5
UI Design: Visual Appeal Meets Brand Identity
The UI (User Interface) Design phase is where aesthetics meet functionality. Our design team focuses on creating a visually appealing interface that aligns seamlessly with your brand identity. This phase ensures that every visual element, from navigation to the footer, not only looks great but also enhances the user's journey on your site.
- Step 6
Responsive Development: Ensuring Seamless Functionality
The Responsive Development phase is where our technical expertise shines. We construct and code your website to ensure it functions flawlessly across all devices. This phase involves meticulous attention to detail—from ensuring visual design fidelity to optimizing load times—guaranteeing a seamless user experience on desktops, tablets, and smartphones alike.
- Step 7
Optimisation & Launch: Perfecting and Propelling Your Site
The Optimisation & Launch phase marks the final steps before your website goes live. Our team meticulously tests and fine-tunes every aspect—from speed and functionality to SEO readiness—to ensure optimal performance. This thorough process guarantees that your site launches smoothly, ready to make a powerful impact on your target audience.
- Step 8
Management & Marketing: Sustaining and Amplifying Success
Our Management & Marketing phase ensures that your website remains a dynamic and effective tool. We implement ongoing strategies such as content marketing, SEO enhancements, and digital advertising to keep your site competitive and visible. Our approach is about proactive growth and sustained success, making sure your digital presence continuously evolves to meet market demands.